{"id":4242,"date":"2025-12-11T11:55:18","date_gmt":"2025-12-10T23:55:18","guid":{"rendered":"https:\/\/www.bdsaccountants.co.nz\/?p=4242"},"modified":"2025-12-11T11:55:18","modified_gmt":"2025-12-10T23:55:18","slug":"the-dos-and-donts-of-holiday-sale-specials","status":"publish","type":"post","link":"https:\/\/www.bdsaccountants.co.nz\/insights\/the-dos-and-donts-of-holiday-sale-specials","title":{"rendered":"The do&#8217;s and don&#8217;ts of holiday sale specials"},"content":{"rendered":"<p>When run right, Christmas promotions don\u2019t just boost sales, they build trust that lasts well beyond the festive season. Follow these five simple rules to spread holiday cheer without a compliance headache.<\/p>\n<p><strong>Do<\/strong>: offer genuine holiday discounts and Christmas bundle deals.<br \/>\n<strong>Don\u2019t<\/strong>: hike your prices beforehand to make your discounts look better than they are.<\/p>\n<p><strong>Do<\/strong>: Be transparent about available stock and time limits.<br \/>\n<strong>Don\u2019t<\/strong>: Use countdown timers or \u201conly 2 left!\u201d gimmicks to create a false sense of urgency.<\/p>\n<p><strong>Do<\/strong>: Showcase real, recent customer reviews.<br \/>\n<strong>Don\u2019t<\/strong>: Cherry-pick, recycle, or fabricate testimonials.<\/p>\n<p><strong>Do<\/strong>: Keep a close eye on your stock levels.<br \/>\n<strong>Don\u2019t<\/strong>: Promote items that are already sold out.<\/p>\n<p><strong>Do<\/strong>: Offer gift cards or vouchers for easy last-minute gifts.<br \/>\n<strong>Don\u2019t<\/strong>: Set expiry dates shorter than three years: it\u2019s against<br \/>\n<a href=\"https:\/\/www.comcom.govt.nz\/consumers\/dealing-with-typical-situations\/gift-cards-and-vouchers\/\">New Zealand law<\/a> from March 2026.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When run right, Christmas promotions don\u2019t just boost sales, they build trust that lasts well beyond the festive season. Follow these five simple rules to spread holiday cheer without a compliance headache. Do: offer genuine holiday discounts and Christmas bundle deals. Don\u2019t: hike your prices beforehand to make your discounts look better than they are. &hellip;<\/p>\n","protected":false},"author":1,"featured_media":4239,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[489,490,493],"tags":[],"yst_prominent_words":[318,296],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v14.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The do&#039;s and don&#039;ts of holiday sale specials - BDS Chartered Accountants<\/title>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"bingbot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bdsaccountants.co.nz\/insights\/the-dos-and-donts-of-holiday-sale-specials\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The do&#039;s and don&#039;ts of holiday sale specials - BDS Chartered Accountants\" \/>\n<meta property=\"og:description\" content=\"When run right, Christmas promotions don\u2019t just boost sales, they build trust that lasts well beyond the festive season. Follow these five simple rules to spread holiday cheer without a compliance headache. Do: offer genuine holiday discounts and Christmas bundle deals. Don\u2019t: hike your prices beforehand to make your discounts look better than they are. &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bdsaccountants.co.nz\/insights\/the-dos-and-donts-of-holiday-sale-specials\" \/>\n<meta property=\"og:site_name\" content=\"BDS Chartered Accountants\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-10T23:55:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bdsaccountants.co.nz\/wp-content\/uploads\/2025\/12\/Picture3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1003\" \/>\n\t<meta property=\"og:image:height\" content=\"1212\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.bdsaccountants.co.nz\/#website\",\"url\":\"https:\/\/www.bdsaccountants.co.nz\/\",\"name\":\"Buzarco\",\"description\":\"The Key To Unlocking Your Potential\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.bdsaccountants.co.nz\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.bdsaccountants.co.nz\/insights\/the-dos-and-donts-of-holiday-sale-specials#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.bdsaccountants.co.nz\/wp-content\/uploads\/2025\/12\/Picture3.jpg\",\"width\":1003,\"height\":1212},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bdsaccountants.co.nz\/insights\/the-dos-and-donts-of-holiday-sale-specials#webpage\",\"url\":\"https:\/\/www.bdsaccountants.co.nz\/insights\/the-dos-and-donts-of-holiday-sale-specials\",\"name\":\"The do's and don'ts of holiday sale specials - BDS Chartered Accountants\",\"isPartOf\":{\"@id\":\"https:\/\/www.bdsaccountants.co.nz\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.bdsaccountants.co.nz\/insights\/the-dos-and-donts-of-holiday-sale-specials#primaryimage\"},\"datePublished\":\"2025-12-10T23:55:18+00:00\",\"dateModified\":\"2025-12-10T23:55:18+00:00\",\"author\":{\"@id\":\"https:\/\/www.bdsaccountants.co.nz\/#\/schema\/person\/1bd0b0b0493ee1ab43cf221086d8c1e3\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.bdsaccountants.co.nz\/insights\/the-dos-and-donts-of-holiday-sale-specials\"]}]},{\"@type\":[\"Person\"],\"@id\":\"https:\/\/www.bdsaccountants.co.nz\/#\/schema\/person\/1bd0b0b0493ee1ab43cf221086d8c1e3\",\"name\":\"admin\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","_links":{"self":[{"href":"https:\/\/www.bdsaccountants.co.nz\/wp-json\/wp\/v2\/posts\/4242"}],"collection":[{"href":"https:\/\/www.bdsaccountants.co.nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bdsaccountants.co.nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bdsaccountants.co.nz\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bdsaccountants.co.nz\/wp-json\/wp\/v2\/comments?post=4242"}],"version-history":[{"count":1,"href":"https:\/\/www.bdsaccountants.co.nz\/wp-json\/wp\/v2\/posts\/4242\/revisions"}],"predecessor-version":[{"id":4243,"href":"https:\/\/www.bdsaccountants.co.nz\/wp-json\/wp\/v2\/posts\/4242\/revisions\/4243"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bdsaccountants.co.nz\/wp-json\/wp\/v2\/media\/4239"}],"wp:attachment":[{"href":"https:\/\/www.bdsaccountants.co.nz\/wp-json\/wp\/v2\/media?parent=4242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bdsaccountants.co.nz\/wp-json\/wp\/v2\/categories?post=4242"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bdsaccountants.co.nz\/wp-json\/wp\/v2\/tags?post=4242"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.bdsaccountants.co.nz\/wp-json\/wp\/v2\/yst_prominent_words?post=4242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}