<\/p>\n
Make a list of seven key clients or customers to call for feedback.<\/strong><\/p>\n Decide who is going to make the calls or split them between two staff members. Email in advance explaining how committed you are to improving your customer service and experience, that you value their constructive feedback, and would like to interview them via phone or Zoom. Each call should take 10-15 minutes and be focused on their experience with your business.<\/p>\n Prepare questions. Be open with your interviewees. Once you have all the feedback in front of you, segment it by theme ie: customer service, processes, or marketing.<\/p>\n Engage your team. Wait. Embrace the gift of knowledge. Make a list of seven key clients or customers to call for feedback. Decide who is going to make the calls or split them between two staff members. Email in advance explaining how committed you are to improving your customer service and experience, that you value their constructive feedback, and would like to interview …<\/p>\n","protected":false},"author":1,"featured_media":3496,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[500,497,491],"tags":[],"yst_prominent_words":[145,201,153,144,263],"yoast_head":"\n
\n<\/strong>
\nDon\u2019t be afraid to have deep discussions with your clients \u2013 ask open-ended questions such as: \u201cWhat do we do well? What do you like about working with us\/using our service or product?\u201d and \u201cHow do you think we could improve?\u201d Take notes during the call or do a Zoom and record it.<\/p>\n
\n<\/strong>
\nReiterate that you\u2019re having the conversation because you want to learn. Tell them that anything they can offer will
\nhelp your business so there\u2019s no need to spare your feelings! Remember, any improvements you make to your business based on their feedback is a win for them too. Find the themes.<\/p>\n
\n<\/strong>
\nNow it\u2019s time to let your management team walk in your clients\u2019 shoes. Schedule a meeting to discuss the feedback themes. Don\u2019t make any decisions at this point, just let everyone digest and discuss.<\/p>\n
\n<\/strong>
\nIt\u2019s easy to jump into action but everyone needs time to sit with the feedback. Organise a meeting a week later to look more closely to identify worthwhile changes, then make an action plan.<\/p>\n
\n<\/strong>
\nMost of the feedback will be positive and open you up to learning, growing, and tweaking your business for the better. It can be hard to hear constructive criticism but once you reflect on it, you\u2019ll realise how powerful it is for change.<\/p>\n","protected":false},"excerpt":{"rendered":"