Did you know customer retention is faster and, on average, costs up to seven times less than customer acquisition? If you\u2019re looking to improve your bottom line by turning your current customers into lifetime customers, here\u2019s the best way to communicate with them.<\/p>\n
Communicate kindly<\/strong> Communicate early<\/strong> Communicate when necessary<\/strong> Communicate cleverly<\/strong> Did you know customer retention is faster and, on average, costs up to seven times less than customer acquisition? If you\u2019re looking to improve your bottom line by turning your current customers into lifetime customers, here\u2019s the best way to communicate with them. Communicate kindly Customer service is key, whether it\u2019s in-person, on the phone, …<\/p>\n","protected":false},"author":1,"featured_media":235,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[13,500,497,491],"tags":[],"yst_prominent_words":[366,272,152],"yoast_head":"\n
\nCustomer service is key, whether it\u2019s in-person, on the phone, or via email, it\u2019s what everyone remembers. Mistakes and delays are inevitable in business, but people are happier to ride those waves with you if you communicate in a kind and friendly manner. It\u2019s not the mistakes that lose clients, it\u2019s the lack of communication around it. If you\u2019re not responsive, they think you don\u2019t care. If they think you don\u2019t care, they are more likely to look for a new company.<\/p>\n
\nPut yourself in your client\u2019s shoes \u2013 if something doesn\u2019t turn up on time, you\u2019re left wondering, right? Communicate early if there is going to be a delay or problem they need to be aware of. People are really understanding if you say something early, rather than leave it until later when it affects their day negatively. Plus, speaking up early about a problem or issue will build trust.<\/p>\n
\nYou often hear \u2018regular communication is best\u2019, but what if you\u2019ve got nothing to say? Concentrate on creating great e-newsletter content so they\u2019re more likely to welcome the next one. Sending irrelevant, untimely, or lacklustre messages won\u2019t improve your relationship. Understand when people need your services and communicate to them then. Trying to pressure them through too many emails or calls won\u2019t end well.<\/p>\n
\nIf your potential client or customer has requested a quote, you know they\u2019re going to read that email so throw in something small at the bottom of it that communicates your message. Or how about putting a joke or inspired one-liner underneath your email signature to brighten someone\u2019s day?<\/p>\n","protected":false},"excerpt":{"rendered":"