{"id":2616,"date":"2020-01-16T16:26:17","date_gmt":"2020-01-16T04:26:17","guid":{"rendered":"http:\/\/demo.bdsaccountants.co.nz\/?p=2616"},"modified":"2020-01-16T16:28:41","modified_gmt":"2020-01-16T04:28:41","slug":"should-you-be-increasing-your-prices","status":"publish","type":"post","link":"https:\/\/www.bdsaccountants.co.nz\/resources\/should-you-be-increasing-your-prices","title":{"rendered":"Should you be increasing your prices?"},"content":{"rendered":"

If you adopt a premium pricing strategy the following table shows the amount by which your sales would have to decline following a price increase before your gross profit is reduced below its present level. For example, at a 40% margin, a 10% increase in price could sustain a 20% reduction in sales volume.<\/p>\n

If your present gross profit rate is:<\/strong><\/p>\n

 <\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
<\/td>\n5%<\/strong><\/td>\n10%<\/strong><\/td>\n15%<\/strong><\/td>\n20%<\/strong><\/td>\n25%<\/strong><\/td>\n30%<\/strong><\/td>\n35%<\/strong><\/td>\n40%<\/strong><\/td>\n45%<\/strong><\/td>\n50%<\/strong><\/td>\n55%<\/strong><\/td>\n60%<\/strong><\/td>\n<\/tr>\n
And you increase your price by:<\/strong><\/td>\nTo produce the same profit your sales may reduce by:<\/strong><\/td>\n<\/tr>\n
2%<\/strong><\/td>\n29%<\/td>\n17%<\/td>\n12%<\/td>\n9%<\/td>\n7%<\/td>\n6%<\/td>\n5%<\/td>\n5%<\/td>\n4%<\/td>\n4%<\/td>\n4%<\/td>\n3%<\/td>\n<\/tr>\n
4%<\/strong><\/td>\n44%<\/td>\n29%<\/td>\n21%<\/td>\n17%<\/td>\n14%<\/td>\n12%<\/td>\n10%<\/td>\n9%<\/td>\n8%<\/td>\n7%<\/td>\n7%<\/td>\n6%<\/td>\n<\/tr>\n
6%<\/strong><\/td>\n55%<\/td>\n38%<\/td>\n29%<\/td>\n23%<\/td>\n19%<\/td>\n17%<\/td>\n15%<\/td>\n13%<\/td>\n12%<\/td>\n11%<\/td>\n10%<\/td>\n9%<\/td>\n<\/tr>\n
8%<\/strong><\/td>\n62%<\/td>\n44%<\/td>\n35%<\/td>\n29%<\/td>\n24%<\/td>\n21%<\/td>\n19%<\/td>\n17%<\/td>\n15%<\/td>\n14%<\/td>\n13%<\/td>\n12%<\/td>\n<\/tr>\n
10%<\/strong><\/td>\n67%<\/td>\n50%<\/td>\n40%<\/td>\n33%<\/td>\n29%<\/td>\n25%<\/td>\n22%<\/td>\n20%<\/td>\n18%<\/td>\n17%<\/td>\n15%<\/td>\n14%<\/td>\n<\/tr>\n
12%<\/strong><\/td>\n71%<\/td>\n55%<\/td>\n44%<\/td>\n38%<\/td>\n32%<\/td>\n29%<\/td>\n26%<\/td>\n23%<\/td>\n21%<\/td>\n19%<\/td>\n18%<\/td>\n17%<\/td>\n<\/tr>\n
14%<\/strong><\/td>\n74%<\/td>\n58%<\/td>\n48%<\/td>\n41%<\/td>\n36%<\/td>\n32%<\/td>\n29%<\/td>\n26%<\/td>\n24%<\/td>\n22%<\/td>\n20%<\/td>\n19%<\/td>\n<\/tr>\n
16%<\/strong><\/td>\n76%<\/td>\n62%<\/td>\n52%<\/td>\n44%<\/td>\n39%<\/td>\n35%<\/td>\n31%<\/td>\n29%<\/td>\n26%<\/td>\n24%<\/td>\n23%<\/td>\n21%<\/td>\n<\/tr>\n
18%<\/strong><\/td>\n78%<\/td>\n64%<\/td>\n55%<\/td>\n47%<\/td>\n42%<\/td>\n38%<\/td>\n34%<\/td>\n31%<\/td>\n29%<\/td>\n26%<\/td>\n25%<\/td>\n23%<\/td>\n<\/tr>\n
20%<\/strong><\/td>\n80%<\/td>\n67%<\/td>\n57%<\/td>\n50%<\/td>\n44%<\/td>\n40%<\/td>\n36%<\/td>\n33%<\/td>\n31%<\/td>\n29%<\/td>\n27%<\/td>\n25%<\/td>\n<\/tr>\n
25%<\/strong><\/td>\n83%<\/td>\n71%<\/td>\n62%<\/td>\n56%<\/td>\n50%<\/td>\n45%<\/td>\n42%<\/td>\n38%<\/td>\n36%<\/td>\n33%<\/td>\n31%<\/td>\n29%<\/td>\n<\/tr>\n
30%<\/strong><\/td>\n86%<\/td>\n75%<\/td>\n67%<\/td>\n60%<\/td>\n55%<\/td>\n50%<\/td>\n46%<\/td>\n43%<\/td>\n40%<\/td>\n38%<\/td>\n35%<\/td>\n33%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

If you adopt a premium pricing strategy the following table shows the amount by which your sales would have to decline following a price increase before your gross profit is reduced below its present level. For example, at a 40% margin, a 10% increase in price could sustain a 20% reduction in sales volume. If …<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[75,135,74],"tags":[],"yst_prominent_words":[],"yoast_head":"\nShould you be increasing your prices? - BDS Chartered Accountants<\/title>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"bingbot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/demo.bdsaccountants.co.nz\/resources\/should-you-be-increasing-your-prices\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Should you be increasing your prices? - BDS Chartered Accountants\" \/>\n<meta property=\"og:description\" content=\"If you adopt a premium pricing strategy the following table shows the amount by which your sales would have to decline following a price increase before your gross profit is reduced below its present level. For example, at a 40% margin, a 10% increase in price could sustain a 20% reduction in sales volume. If …\" \/>\n<meta property=\"og:url\" content=\"http:\/\/demo.bdsaccountants.co.nz\/resources\/should-you-be-increasing-your-prices\" \/>\n<meta property=\"og:site_name\" content=\"BDS Chartered Accountants\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-16T04:26:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-01-16T04:28:41+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.bdsaccountants.co.nz\/#website\",\"url\":\"https:\/\/www.bdsaccountants.co.nz\/\",\"name\":\"Buzarco\",\"description\":\"The Key To Unlocking Your Potential\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.bdsaccountants.co.nz\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/demo.bdsaccountants.co.nz\/resources\/should-you-be-increasing-your-prices#webpage\",\"url\":\"http:\/\/demo.bdsaccountants.co.nz\/resources\/should-you-be-increasing-your-prices\",\"name\":\"Should you be increasing your prices? - BDS Chartered Accountants\",\"isPartOf\":{\"@id\":\"https:\/\/www.bdsaccountants.co.nz\/#website\"},\"datePublished\":\"2020-01-16T04:26:17+00:00\",\"dateModified\":\"2020-01-16T04:28:41+00:00\",\"author\":{\"@id\":\"https:\/\/www.bdsaccountants.co.nz\/#\/schema\/person\/1bd0b0b0493ee1ab43cf221086d8c1e3\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/demo.bdsaccountants.co.nz\/resources\/should-you-be-increasing-your-prices\"]}]},{\"@type\":[\"Person\"],\"@id\":\"https:\/\/www.bdsaccountants.co.nz\/#\/schema\/person\/1bd0b0b0493ee1ab43cf221086d8c1e3\",\"name\":\"admin\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","_links":{"self":[{"href":"https:\/\/www.bdsaccountants.co.nz\/wp-json\/wp\/v2\/posts\/2616"}],"collection":[{"href":"https:\/\/www.bdsaccountants.co.nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bdsaccountants.co.nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bdsaccountants.co.nz\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bdsaccountants.co.nz\/wp-json\/wp\/v2\/comments?post=2616"}],"version-history":[{"count":4,"href":"https:\/\/www.bdsaccountants.co.nz\/wp-json\/wp\/v2\/posts\/2616\/revisions"}],"predecessor-version":[{"id":2620,"href":"https:\/\/www.bdsaccountants.co.nz\/wp-json\/wp\/v2\/posts\/2616\/revisions\/2620"}],"wp:attachment":[{"href":"https:\/\/www.bdsaccountants.co.nz\/wp-json\/wp\/v2\/media?parent=2616"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bdsaccountants.co.nz\/wp-json\/wp\/v2\/categories?post=2616"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bdsaccountants.co.nz\/wp-json\/wp\/v2\/tags?post=2616"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.bdsaccountants.co.nz\/wp-json\/wp\/v2\/yst_prominent_words?post=2616"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}