Marketing – BDS Chartered Accountants

Pricing and Profits

admin — Fri, 17 Jan 2020 01:26:32 +0000

This guide contains the following topics: What is profit? How to increase profit Developing a profit improvement strategy Adding value What is profit? Profit is residual The important thing to note is that profit is ‘what’s left over’. In other words, profit is residual. It is the consequence of what happens in and to your …

The post Pricing and Profits appeared first on BDS Chartered Accountants.

Marketing

admin — Thu, 16 Jan 2020 23:26:44 +0000

Introduction Marketing is the art of ‘getting yourself out there’. It is the way you let your customers and prospective customers know what you do, how you do it and where you are. Marketing can be broken into three general areas: branding and promotion, advertising, and direct marketing. If done well, these steps will naturally …

The post Marketing appeared first on BDS Chartered Accountants.

Direct Marketing

admin — Thu, 16 Jan 2020 03:57:29 +0000

Introduction Direct marketing is contacting the seller personally to engage them in the sales process. This is generally done around a certain offer or event, as this type of marketing is not appropriate for general awareness marketing. Direct marketing is generally done by telephone, email or letter. Contents This guide contains the …

The post Direct Marketing appeared first on BDS Chartered Accountants.

Surveys and Market Research

admin — Thu, 16 Jan 2020 02:39:12 +0000

Introduction Running a survey or conducting market research is a great way to find out what customers and prospective customers want. By gathering some useable data, you can tailor your products and services to your clients’ needs. It’s also a great way to monitor the marketplace and find out how you are perceived. …

The post Surveys and Market Research appeared first on BDS Chartered Accountants.

Market Research Survey Planning

admin — Wed, 15 Jan 2020 21:40:18 +0000

Introduction For a market research survey to be truly effective you will need to plan exactly what information you need and how you’re going to get it. Contents This guide contains the following topics: Planning your questions Writing your questions Choosing question types Question sequence Collection & Communication Analysing survey data …

The post Market Research Survey Planning appeared first on BDS Chartered Accountants.

Loyalty & Reward Systems

admin — Wed, 15 Jan 2020 21:24:08 +0000

Overview Introduction Loyalty and rewards systems are a very real part of customer service in a modern business. Depending on the type of business you conduct, you may use one, or a combination of systems. Contents This guide contains the following topics: What is a loyalty system? Types of systems and rewards …

The post Loyalty & Reward Systems appeared first on BDS Chartered Accountants.

Placing an Ad

admin — Wed, 15 Jan 2020 03:31:46 +0000

Introduction Once you have drafted the position description, you can draft your advertisement. Using colour can be very effective and will make your advertisement stand out from others. Writing your advertisement The following are some tips for writing your ad: Keep it short and sweet, don’t put the full job description in the advert, …

The post Placing an Ad appeared first on BDS Chartered Accountants.

Branding & Promotions

admin — Tue, 14 Jan 2020 23:44:32 +0000

Introduction Your branding and promotional efforts make up a large part of your marketing and are important to get right. This guide focuses on the subject of branding and promotional efforts which promote your business in general. Specific parts of your promotions such as advertising and direct marketing will be dealt with in further guides, …

The post Branding & Promotions appeared first on BDS Chartered Accountants.

Advertising

admin — Tue, 14 Jan 2020 23:06:17 +0000

Introduction Advertising is the way you let the general public know about your business and your events. As well as general advertising to promote your business, it is highly likely you will need specialised advertising to let people know about specials, sales and events. Advertising is your call to action. Contents This guide contains …

The post Advertising appeared first on BDS Chartered Accountants.

Advertising

admin — Mon, 13 Jan 2020 23:40:33 +0000

Writing the advertisement Advertising is only one of many ways to market your business. It is probably the most expensive and often the least effective. You do not need to advertise to make your business grow. The Body Shop is said to have never advertised. Advertising ranges from the newspaper, magazines, television and radio to …

The post Advertising appeared first on BDS Chartered Accountants.